Where Most Needed

Business Week asks the question in an opinion piece by Cristine Cronin, President of a tiny nonprofit charity portal for New York charities.  Cristine says no, but readers of WMN will know that the answer here is yes, obviously, yes. 

Everyone is entitled to their opinion, but Ms. Cronin does distort the truth with her comment that nonprofits are responsible for $43 billion of the New York City economy.  We recently showed that IRS data shows that most of this is from a handful of huge charities, like hospitals & universities.  The vast cloud of small charities together account for less than 5% of the total. 

There has for a long time been an Internet fantasy of a master charity portal that would give donors access to a wide variety of charities:  Guidestar has something of that vision as does Network for Good and many other less well known sites.  For the most part, donors haven't shown much interest in using these sites to seek out the small, unknown charities.