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« Charity Navigator Maligns Human Rights Campaign | Main | Blackbaud Brings Back Free Gift Pyramid Calculator »


Debra  Amador

Dear "Underalms,"

Thank you for your blog entry, which further shines a light on the need for change within cause-related marketing. In response to your query, The BUY (LESS) campaign is an all-volunteer effort and not affiliated with any other organization. I did personally work on a cause marketing campaign that benefited the Komen Foundation a number of years ago. Having worked on this and other cause-related marketing efforts reinforces my desire to see standards adopted for all corporations and organizations that receive donated money through their affiliation with a cause. I also support the good will and intentions of groups attempting to make a difference. What I'd like to see is transparency with their financials...and the option for consumers to give directly without requiring a purchase.

Thank you for doing your part to make a difference.

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