Top UK Charities Join in Accountability Initiative

The top 15 charities (by contributions) in the UK have joined with others in a joint effort to increase public understanding and to communicate with clarity and openness.  The effort includes over 20 specific codes of fundraising practice for a wide range of activities from telemarketing to raffles to workplace giving. 

Among the coalition's members are well-known names in the charitable sector such as Oxfam, Christian Aid, ActionAid, Cancer Research, Save the Children, the British Red Cross and the RSPCA.

The UK has gone far down the road of charity industry cooperation, self-governance and standards that does not seem possible in the US.  Still, the codes themselves provide some guidance on what can be considered acceptable behavior (behaviour?).