There's often talk of how donors are changing, but how much has really changed? The Boston Business Journal offers us a profile of a "new donor."
It's a woman in her forties, account executive with Saatchi & Saatchi, married to the CEO of the Boston Celtics. She joins the board of Perkins School for the Blind to help them with fund raising for new computers. By the way, her son happens to be enrolled there.
Perkins School is the alma mater of Helen Keller, as even a Google search will tell you. The organization has an annual income of $53 million. Now on the board of the organization, our "new donor" is planning the spring gala, a $300 per ticket affair.
What is new about this profile? Very affluent, high profile people have always sought board seats on the most prestigious institutions, especially ones they have a personal connection with. And the idea of a spring gala is nothing new, with a Google search turning up over 70,000 hits. Computers for schools has been in vogue since the invention of the PC.
Same as it ever was.
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